Ambassadors of bees

Tadej Pogačar and Medex: together for a bee-friendly world

Date :28.02.2022

We have joined forces with Tadej Pogačar, No. 1 cyclist in the world, who has stunned the world with his sporting achievements, sound values, and personality. He has become the ambassador of bees, bee products, and a bee-friendly world.

 
Martin Kandus in Tadej Pogačar predstavljata zavezo za čebelam prijazen svet.   

At a special event at Expo 2020 Dubai, we have signed a pledge of commitment to:
  • raise awareness about the importance of bees, which are as pollinators responsible for one third of the world food production,
  • reduce hunger and poverty by increasing food crops,
  • empower women by developing beekeeping,
  • and to advocate a healthy lifestyle.
Tadej Pogačar commented on his decision as follows: “People simply need to become aware of how important bees are for the existence of mankind and for sustainable development. The fact that I am well-known also gives me the power to use my influence for the causes I believe in. Besides, I have been using bee products since I was a child. I think that practically all Slovenians are given honey by mothers and grandmothers against sore throat, honey syrups against cough, and propolis to heal scratches and minor wounds. This is practically part of our tradition. I trust bees. I trust bee products. And I trust Medex. That is why I am enthusiastic about our joined commitment to create a bee-friendlier world.”


We have recognized Tadej as the ambassador of bees


Because of his values, personal qualities, and lifestyle we have recognized Tadej as a perfect partner in spreading the idea of a bee-friendly world.
 
You are kindly invited to watch the recording of the event where we publicly announced our joint initiative. At the event at Expo 2020 Dubai, Tadej also presented his new video about cycling routes in Slovenia and added that after he finishes his cycling career, he might consider becoming a beekeeper.
 

Oglej si Facebook live-stream

 
Tadej Pogačar z navijači na Expu 2022
Tadej Pogačar wearing yellow shirt - Fly like a bee

“I think that practically all Slovenians are given honey by mothers and grandmothers against sore throat, honey syrups against cough and propolis to heal scratches and minor wounds. This is practically part of our tradition.”


You can bid Tadej’s jersey at a silent auction


The last chapter of the special event at Expo 2020 Dubai is also a silent auction of Tadej Pogačar’s jersey. The entire proceeds of the auction will go to Heros of the 3rd Floor, an association of parents of hematology-oncology pediatric patients. E-mail will be active till the end of EXPO 2020 when bids can be placed to purchase Tadej’s jersey. You are kindly invited to take part and contribute!

Licitacija dresa Tadeja Pogačarja na Expu 2022
 

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